Coca-Cola / Believing is Magic
Creation of the global content campaign for Coca-Cola at the World Cup.
Over 100 creations adapted for different ethnicities and cultures, published
in the 32 participating countries. Each asset considered, in addition to the stages of the competition, the different feelings and sensations in each country.
After all, if for us it's a catastrophe to be eliminated in the quarterfinals, for other countries it's an unprecedented achievement. Having this sensitivity was essential for a brand that embraced the magic of the World Cup.
Agency: Ogilvy / Managing Director: Kaléo Costa / CCO: Sergio Mugnaini / CD: Bruno Couto, Paulo Zamora / Copy: Gabriel Arede, Pedro Nunes, Carlos Garcia /
Art Direction: Vinicius Montes, Rosi Roani, Pedro Apud, Matheus Cleim / Planning Director: Cleber Almeida / Account Manager: Priscilla Saikai / Account Executive: Nathalia Bastos /
Production: Ogilvy Bogotá, Maria Camila Huertas, Plan 9 Media, Jonathan Specktor, José Vitola, Juan Pablo Rodríguez