Gillete Venus | Pool Party
Gillette Venus is a brand that cares about women’s well-being and believes that being a woman #MAKESADIFFERENCE. With this in mind, we created a web series hosted by Maisa.
The episodes were published on Maisa’s YouTube channel and received offline amplification through the “MOMENTO FAZ TODA DIFERENÇA” segments aired during MTV Brazil’s programming.
We explored various topics related to youth culture, generating relaxed and constructive conversations while promoting our product.
Gillette Venus House
To reinforce the concept, the brand also inaugurated a BEACH HOUSE in São Paulo, with the objective of promoting lectures with inspiring women, actions aimed at respect, self-care and sisterhood.
