At the end of 2024, O Boticário launched its Cuide-se Bem Chocolatudo line, inspired by the beloved “Creme da Vaquinha” with a chocolate and strawberry twist, reminiscent of the iconic moranguete.

The buzz started early when an internal leak sparked conversations on social media, accumulating millions of views on TikTok and generating excitement on XTwitter. It was clear: the chatter was as addictive as the chocolate itself.

We capitalized on this by connecting the launch with the Boti Broadcast Channel, creating Segredinhos de Boti—an exclusive space for Botilovers to indulge in the hottest brand gossip. After all, chocolate and gossip both boost serotonin, enhance mood, and relieve stress.