For the launch of the new Dr. Botica shampoo and conditioner line, we developed the complete creative direction for the digital campaign, translating functional attributes into narrative, visual language, and social-first storytelling.
Building on the character’s already established magical universe, we crafted a communication approach that balances fantasy and trust.
The campaign positions children’s hair care as a moment of autonomy and fun. Each “potion” was treated as its own visual and narrative chapter, respecting the specific needs of different hair types from 1A to 4C and reinforcing inclusion across the entire brand experience, including packaging developed with the support of upper limb PCD collaborators.
